In 2007, Netflix turned their already successful DVD rental service into a streaming service, becoming the pioneers of online streaming. Not long after, other services appeared, such as Hulu, Sling, and Amazon Prime, each with competing prices. Each service had appealing exclusive content and several options for add-ons that attracted customers. These companies competed for the rights for popular movies and TV shows that customers wanted to see. For example, content owned by Disney was very desirable because of its popularity, and because of this, Disney decided to launch a streaming service of its own.
In an era where streaming services have become so popular, it does not come as a surprise that Disney, an already extremely successful company, would want to be added into the mix. Disney+ was first announced in November of 2018 and was launched on November 12, 2019 in the US, Canada, and New Zealand. The content available on Disney+ consists of not only every Disney show and movie, new or old, but also most things under its subsidiary companies such as Pixar, 20th Century Fox, Star Wars, Marvel, and National Geographic. In addition to this, Disney+ has a handful of original content unavailable anywhere else, including a very popular Star Wars spin-off, The Mandalorian.
Although critics say Disney+ will never be as successful as Netflix, the powerhouse of online streaming, Disney+ will be a strong contender against the 22 year old production company. Disney’s partnership with ESPN+ and Hulu to offer a package of all three for just $12.99 a month paired with a slow retraction of all Disney content off of Netflix poses a challenge for the older company. On the other hand, Netflix has been in the game for so long and has had time to perfect and optimize their interface and recommending system that contrasts with Disney+’s interface, which was met with a slew of performance issues on its launch date. However, Disney+ does have the upperhand in something that Netflix does not provide at the same rate as them: Nostalgia.